Archive for the ‘Facebook’ Category

A Recent Facebook Outage Affected Everybody In The World

October 6, 2021

A Facebook outage that lasted about six hours on Monday night serves as a wake-up call for small businesses that rely heavily on the social media giant, advising them to diversify their reach via other sales channels to limit disruption, according to e-commerce experts.
Facebook and Instagram, which is owned by Facebook, both suffered service outages in Thailand from around 10.30 pm on Monday. Users worldwide were affected.
There was an outcry among local netizens who expressed their discontent through other social media channels.
In a statement, Facebook said the disruption was caused by changes to its backbone routers that coordinate network traffic between data centers.
As a result of the disruption in network traffic, Facebook’s data centers stopped communicating, halting services.
According to Thanawat Malabuppha, president of the Thailand E-Commerce Association, Thais spend a lot of time on Facebook and that heavy reliance on the platform is also risky.
For merchants, diversifying their sales channels would be a good move. There are still many platforms for e-commerce, such as websites and marketplaces,” he said.
“It would be better if they had more sales channels,” Thanawat said.
According to him, Facebook is a popular platform for small businesses to livestream their sales. People also use Facebook to discover new items.
Approximately 30% of merchants’ earnings come from social commerce, while 30-40% come from online marketplaces.
According to Pawoot Pongvitayapanu, chief executive and founder of Tarad.com, a local e-commerce solution provider, the hours of outage experienced on Facebook Monday night had a significant impact on people who capitalized on the platform.
“Relying too much on one channel is risky,” Pawoot said.
The three main channels for online sales are social media, e-marketplaces, and vendors’ websites.
Facebook accounts for about 30% of small merchants’ sales channels, and businesses may now need to explore other channels in order to increase sales, he said.
According to him, advertisers may now shift money they spend heavily on Facebook to other channels, such as Google.
Businesses can also become more focused by opening their own websites.

Indies Complain About Sony on Twitter

July 1, 2021

Neon Doctrine co-founder Iain Garner recently posted a tweet about Platform X, identifying it as “the operator of a very successful console without Game Pass.”
The developer criticized not just the lack of promotion it gave indie developers and publishers for their titles, but also the choices it made that minimize their ability to move the needle on their own.
The wishlists on Platform X are irrelevant, so your marketing efforts will be useless. The only thing that matters is their evaluation. How are they evaluated? I don’t know, and neither do they share the value they ascribe to my game.”
In addition, Garner criticized an unclear process for getting an account manager (a prerequisite for submitting trailers and blog posts for promotion on the platform), the inability to control launch discounts, and the $25,000 minimum spend for a game to be featured on the store.
Platform X now has an awesome hardware product, but the backend and processes [are] straight out of the early 2000s, They have no idea how to succeed on this platform, and they won’t tell me. Even if I succeed, they may screw me anyway…
Independent developers and publishers have echoed Garner’s frustrations, confirming that Sony is the platform in question.
Matthew White, Whitethorn Games CEO, posted the below pie chart in a tweet thread, noting that “less than 3% of our sales are on [Platform X],” the voice actor for Nathan Drake in Uncharted.
According to White, email communications with the platform are returned in months rather than days or weeks, the process of obtaining sales reports is arduous and outdated, and it does not have a marketing, analytics, or advertising assessment tool for developers.
White said DRM-free platforms, such as Itch, also perform poorly. “Last month, we made more from Google Admob than from [Platform X].”
Garner’s original post was retweeted by Ragnar T*rnquist of RedThread Games, who said, “This thread mirrors our own experiences exactly.” Draugen has been out for over a year on consoles. When was the last time it was discounted? It’s not for lack of trying. It’s disheartening.
I have no clue who to even contact to make console sales happen, even though we are a well-established developer with a proven track record. It’s like trying to be heard in a vacuum.”
“PlayStation stinks for indie devs. We’ve sold like trash on it compared [to] the other big consoles. Also, I’m pretty sure we sell more on Itch alone than on [PlayStation] by itself.”
Apparently directed toward Mike Rose, founder of HypnoSpace Outlaw publisher No More Robots, Tholen ended his tweet by saying, “Mike, I’ll delete this if you want lol.”
As Rose said earlier, “There’s a thread going around recently that lots of people are sharing. The reason you don’t see more threads like it is because devs aren’t comfortable saying it publicly, but I guarantee you the vast majority of developers are reading that thread.”

Facebook Adds Unit 2 Games To Its Growing Gaming Company Collection

June 6, 2021

Crayta, free-to-play game creation, and sharing tool was developed by Unit 2 Games, which Facebook acquired today.
According to the social network, the addition will increase the number of gaming content creators.
This will make the Facebook Gaming platform more accessible to people who create, publish, and share games and experiences.
Vivek Sharma, vice president of Facebook Gaming, said, “We can now make content creation easier than ever by bringing together our team and Unit 2 Games’ technology.”
Future Facebook users will be able to create experiences in a matter of minutes without having to learn to code, and advanced creators will be limited only by their imagination.
Unit 2 Games stated that there would be no layoffs since the company is staying together.
Unit 2 Games’ vision with Crayta was to democratize game creation, empowering more people than ever before to make, play and share games, regardless of experience or background.