A Recent Facebook Outage Affected Everybody In The World

A Facebook outage that lasted about six hours on Monday night serves as a wake-up call for small businesses that rely heavily on the social media giant, advising them to diversify their reach via other sales channels to limit disruption, according to e-commerce experts.
Facebook and Instagram, which is owned by Facebook, both suffered service outages in Thailand from around 10.30 pm on Monday. Users worldwide were affected.
There was an outcry among local netizens who expressed their discontent through other social media channels.
In a statement, Facebook said the disruption was caused by changes to its backbone routers that coordinate network traffic between data centers.
As a result of the disruption in network traffic, Facebook’s data centers stopped communicating, halting services.
According to Thanawat Malabuppha, president of the Thailand E-Commerce Association, Thais spend a lot of time on Facebook and that heavy reliance on the platform is also risky.
For merchants, diversifying their sales channels would be a good move. There are still many platforms for e-commerce, such as websites and marketplaces,” he said.
“It would be better if they had more sales channels,” Thanawat said.
According to him, Facebook is a popular platform for small businesses to livestream their sales. People also use Facebook to discover new items.
Approximately 30% of merchants’ earnings come from social commerce, while 30-40% come from online marketplaces.
According to Pawoot Pongvitayapanu, chief executive and founder of Tarad.com, a local e-commerce solution provider, the hours of outage experienced on Facebook Monday night had a significant impact on people who capitalized on the platform.
“Relying too much on one channel is risky,” Pawoot said.
The three main channels for online sales are social media, e-marketplaces, and vendors’ websites.
Facebook accounts for about 30% of small merchants’ sales channels, and businesses may now need to explore other channels in order to increase sales, he said.
According to him, advertisers may now shift money they spend heavily on Facebook to other channels, such as Google.
Businesses can also become more focused by opening their own websites.

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