Parent Group in UK Believes That Roblox Is Exploiting Its Child Customers

Children’s game platform Roblox is exploiting its younger users, according to a new investigation from People Makes Games.
Roblox has 200 million users a month, and its core audience is between the ages of 9 and 15.
Roblox users can make money from games they create on the platform, but the company gives them a much smaller cut of the revenue than is industry standard.
Developers earn 24.5% of their revenue on Roblox, compared to 70% on Steam, and 88% on the Epic Games Store.
It is not easy for users’ games to become popular and profitable after release. There are very few discovery features on the platform, and the home page usually displays about 1,000 popular games.
According to the investigation, creators can either hope that their games can gain popularity organically, or they can pay Roblox to feature their game on the front page.
Robux, the in-game currency, is required for advertising. Robux can be purchased using real money or earned by selling games and content.
Users can then bid with virtual money for the chance to have an ad slot for their game.
People Make Games spoke with a creator who said the possibility of making a popular and profitable game is similar to that of a Tiktok video or meme going viral.
Users who want to cash out their earnings into a real bank account need at least 100,000 Robux, which costs about $1,000. Since Roblox converts at a 1% rate, the creator receives only $350 when cashing out.
Consumers with Roblox premium subscriptions, which cost $5 per month, can also withdraw funds.
A parent watchdog group wrote a warning about Roblox’s “casino-level” spending in June 2021.

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