Game Bits: Twitch Gaming And American Eagle Have Become Partners, NYC Will See Black Dragons Soon

American Eagle Has Become A Sponsor Of Twitch Gaming

AEG has been named Twitch Gaming’s official apparel partner. Twitch Gaming is the official YouTube channel that allows creators to discover what’s new, trending, and exciting in the world of gaming.
The financial terms of the deal were not disclosed.
American Eagle is one of only three companies selected by the channel to be official marketing partners, along with restaurant chain Chipotle and international banking company Ally.
In a release, the apparel company will receive “first-look ownable programs, category exclusivity, ‘Always-On’ in-stream branding integrations, custom segments, media placement, and co-marketing rights.”
Moreover, American Eagle will create a custom segment for the channel to highlight Twitch creators, develop a creator documentary series, and design a limited-edition merchandise line with input from the creators featured in the series.
In July 2020, American Eagle took part in the launch of VY Esports’ entertainment platform EDGE as the presenting sponsor. American Eagle is not an endemic sponsor or partner of esports or gaming.

Black Dragons Come To New York City

The Brazilian esports organization Black Dragons, managed by Cherrygumms himself, nd the team’s founder Denis Vidigal da Costa, has hired the U.S.-based group Alvarez & Marsal to manage its first external funding project. It will assist Black Dragons with its business plan, valuation, and Series A investment round.
In an interview with Sports Business Journal, Merhy said that the organization’s current valuation is expected to be between $15-25 million BRL (approximately $2.8 million – $4.66 million USD). One of the oldest esports organizations in Brazil is Black Dragons. Founded in 1997, the organization has maintained consistent operations in esports such as Rainbow Six Siege, Counter-Strike: Global Offensive, and Mobile Legends: Bang Bang. The organization is also in charge of the esports brand that represents the Vasco da Gama Club, one of the most popular soccer teams in Brazil. TSM FTX has purchased Black Dragons’ spot in the elite of the Brazilian Free Fire League.
She also cited projects carried out by organizations like LOUD and FURIA, which hired athletes from sports like skateboarding and chess to front their brands to suggest that Black Dragons might follow the same path.
Plans for next year are budgeted at $2.5M, which should come from the investment raised. The Black Dragons will also announce in the coming days that a 27-room facility will be built in So Paulo where all team activities will take place, including housing for players. An esports arena will be built to host tournaments and events as part of the project.

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