The Rumors Are True! Netflix Is Going To Start A Game Streaming Service

Netflix recently confirmed it will expand into video games, starting with ad-free titles for mobile devices like phones and tablets, which it will offer as part of its existing service at no additional charge. In its biggest expansion into a new kind of entertainment since it started streaming in 2007 and released its first original show in 2012, Netflix sketched out broad ambitions for gaming generally, indicating it has future plans to also pursue console games.
While mobile games will be the main focus, Netflix executives said Tuesday that all the devices Netflix already supports will be eligible for its games. These would include gaming consoles such as PlayStation and Xbox, as well as desktop computers and connected TVs.
Greg Peters, Netflix’s chief operating and product officer, said Tuesday during a discussion of the company’s second-quarter earnings, “There’s a rich opportunity to continue to develop and enhance our technical capabilities to offer better game experiences across devices.”
According to a report last week, Netflix plans to expand into gaming within the next year. Netflix has not provided a timeframe for its gaming initiative, only noting it was in its “early stages.”
The company will make games based on existing Netflix franchises to allow fans to delve deeper into their favorite stories and characters, but it will also make wholly original games that may eventually spawn spin-off shows or movies. Netflix will explore making games based on media outside of its universe — such as a Netflix game based on a book series or comic — and it may buy popular titles to make them Netflix-exclusive.
From the start, Netflix made it clear there would be one thing gaming wasn’t: a new way to charge you.
“We are a one-product company,” Reed Hastings told The New York Times, and this product is an all-in-one subscription.
Stadia, Google’s game-streaming service, has its own gaming studio and a game-streaming service.
Recently, Netflix hinted that it was interested in stepping up its gaming activity. Through its interactive, choose-your-own-adventure-style programming like Bandersnatch and some licensing and merchandising partnerships, the company has flirted with games in the past. However, Peters indicated in April that Netflix’s interest in gaming may be advancing. Netflix games won’t have advertisements, in-game purchases, or individual title purchases. As part of your Netflix membership, you will be able to play Netflix games, just like you can watch movies, reality shows, and award-winning dramas.
Bloomberg reported last week that Netflix plans to offer video games for no additional charge on its service within the next year. As of that time, it confirmed that Mike Verdu, who previously worked at Oculus, Electronic Arts, and Zynga, had been hired as vice president of games development, but declined to comment any further.
The world’s largest subscription video service, Netflix is expanding beyond TV shows and movies. In this regard, it is not alone. Luna, Amazon’s cloud gaming service, has received investment
“We’re trying to figure out what are all these different ways … we can deepen that fandom, and certain games are really interesting components,” Peters said at the time. Game development will be an important aspect of fan engagement and entertainment, without a doubt.
Netflix has long noted that its competition extends beyond the traditional TV and movie companies that compete against it. It has repeatedly cited gaming phenoms like Fornite, as well as user-generated-video powerhouse YouTube, as some of its toughest competitors based on the massive amounts of entertainment hours they command worldwide.
“We believe now is the right time to learn more about how our members value games,” the company said recently

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