Game Bits: Netflix Hires Gaming Veteran, BYD Auto Makes Partners With Honor of Kings Gaming Team

Netflix Hires Experienced Game Publisher and Gets Game

According to Bloomberg, Netflix is making a big play in the gaming market with a new hire.
Netflix CEO Reed Hastings pointed out in a letter to shareholders that “we compete with (and lose to) Fortnite more than HBO.”.
This popular entertainment streaming platform has since dabbled in gaming with a game based on its popular series Stranger Things and launched major series based on popular gaming properties like League of Legends, Dota 2, Castlevania, Resident Evil, and Dragon Quest, among others.
The company has now hired a seasoned gaming executive: Mike Verdu. Bloomberg reports that he is joining Netflix as Vice President of Game Development and will report to Chief Operating Officer Greg Peters.
Previously, Verdu was Senior Vice President at EA Mobile and worked for Facebook-owned VR company Oculus. Verdu has also held executive positions at Atari, Kabam, Zynga, and Legend Entertainment.

BYD Auto Makes A Deal With Honor of Kings Gaming Team

As part of its sponsorship deal with Chinese esports organization Victory Five announced at the beginning of June 2021, Shenzhen-based automotive company BYD Auto has extended its agreement with the Honor of Kings team eStar.Pro as its strategic automotive partner. As part of the deal, the BYD logo will be featured on the right shoulder of the team jerseys.
The financial terms and duration of the deal were not disclosed.
Tencent and tournament organizer VSPN will co-host the Honor of Kings World Champion Cup (KCC) from July 28 through August 28 2021. The tournament will have a total prize pool of 50 million ($7.74 million USD). eStar.Pro heads into the competition as the favorite, having won the 2019 edition.
Victory Five and eStar Gaming have teamed up on ESV5. ESV5’s chairman and CEO are Mario Ho, the founder, and CEO of Victory Five, and Sun “XiaOt” Liwei, the CEO of eStar Gaming.
Reuters reported last week that esports organization ESV5 is merging with Sweden’s Ninjas in Pyjamas (NIP). A person familiar with the situation, who asked not to be identified because they were not authorized to speak, confirmed to SBJ that the merger deal between ESV5 and NIP is real, but declined to elaborate further.

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