A DIvision of Schneider Electric Has Become A Sponsor of Brazilian Organization W7M Gaming

Following its sponsorship of the World Electronic Sports Games (WESG) tournament in Latin America, American electrical equipment company APC, which is part of French group Schneider Electric, recently announced its sponsorship of W7M Gaming, a Brazilian esports organization owned by W7M Investments Group.
Kenia Paim, Schneider Electric sales director, spoke with Esports Observer about investment.
She said, “We follow Brazilians’ enthusiasm for electronic sports.” Several national teams are competing at the highest levels around the world in different categories, and they are supported by a legion of fans. We want to help them to avoid material losses or frustration caused by losing a game due to a lack of energy by being a part of this universe.”
In order to reach the esports community, the company will be promoting their products. As part of the sponsorship agreement, W7M Gaming will also develop a UPS line and make it available to the teams. Felipe Funari, the director of W7M esports, said it is important for teams to protect their investment in equipment.
Paim said that “the message will always be to remember the importance and benefits of having a UPS considered in the setup.” APC by Schneider Electric will be displayed on team jerseys, in live stream overlays, and in special content to be published by W7M.
Paim explained to TEO that discovering W7M through an advertising agency [TEO learned it was AD.EZ, which specializes in gaming content] and meeting the people that make the organization convinced APC that they are the right choice for sponsorship of a Brazilian esports organization.
“Our purpose is to guarantee the continuity of the digital experience whether it’s for data centers, industries, or small businesses. The logical path was to provide this expertise and investment to the end consumer,” she said.

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