Game Bits: The Latest in Esports

Andbox Teams Up With Trovo Mayhem

The New York-based esports organization Andbox recently announced that it will compete in Call of Duty Mobile through a partnership with Trovo Mayhem. New York Subliners is the organization’s fourth competitive team, which currently competes in Call of Duty League through its New York Subliners (NYSL) franchise, Overwatch League through its New York Excelsior (NYXL) franchise, and Valorant through Andbox.

This new partnership will see Trovo Mayhem renamed NYSL Mayhem and operate under NYSL’s auspices, giving the company access to the league’s coaching staff, content team, and more, the company said in a release. Financial terms of this deal were not disclosed.

Andbox’s NYSL signed Call of Duty Mobile content creator BobbyPlays to a content creation deal in February 2021. YouTube subscriber BobbyPlays, who is also the founder of influencer management group AmplifiedIM, has 655K subscribers.

Andbox co-founder Rohit Gupta told The Esports Observer that working with BobbyPlays influenced the company’s decision to enter the Call of Duty Mobile market.

The fact that BobbyPlays is one of the largest influencers in the Call of Duty Mobile space got us even more excited about Call of Duty Mobile, as well as what the business unit and the league are working together on, including programming around mobile esports.”

Considering Call of Duty Mobile has gained popularity in multiple regions across the globe, including China, India, and South America, Gupta predicts that Activision Blizzard will increase its efforts for Call of Duty Mobile in North America.

“Mobile gaming is highly regionalized,” he explained. “South America and Asia have their own games, while Call of Duty Mobile stands out as one of few games to succeed in the global market, which is why the world championships will be so interesting when they occur later this year.”

Mobile Esports in North America
More generally, Gupta sees mobile gaming and competitive gaming as growing in the U.S. as mobile broadband technologies like 5G see rapid deployment in the country, and more sophisticated software-enabled by high-end hardware makes playing and watching mobile esports more attractive to consumers.

“Mobile gaming is obviously a huge opportunity,” said Gupta. “We’ve been in the mobile gaming space for a few years now, specifically through our Sterling VC fund, where we made several investments there and got an understanding of the data and market.”

It is simply the fact that consumers in other countries live on their mobile devices that have made the U.S. lag behind when it comes to mobile entertainment.

In those regions, mobile product development has lagged behind in comparison. “We had already done some activities with BobbyPlays and are planning on conducting more in the future as our goal is to drive the overall mobile scene here in the U.S. and North America.”

Activision Blizzard’s plans for Call of Duty Mobile in the U.S., according to Gupta, are to listen to fans and stakeholders, apply feedback, and increase efforts over the next year.

Iterating on what resonates with the existing player and fan communities around Activision Blizzard’s titles is what the company does best, he said. “They have shown that they are willing to change things when it comes to competitive structures so that we can maximize engagement.”. As we move into next year, I believe that we’ll learn from everything we’ve done this year, and come up with an even better product.

Last but not least, Gupta commented on the possibility of Andbox fielding teams in games such as Valorant and Apex Legends when appropriate.

“Game developers are pouring enormous amounts of resources into developing mobile game versions of their titles,” Gupta said. “I think it’s a particularly exciting amount of investment around the innovation that’s happening and the space to create these unique experiences for consumers when they play on these devices. We look forward to expanding our mobile roster into other game titles in the future.”

Newzoo Teams With Isurus

With a goal of improving its knowledge of the Latin American esports market, gaming data and insights company Newzoo has partnered with Isurus, one of the main organizations in the region. There is no fixed duration for the agreement. (Newzoo is a part of Leaders Group, which includes The Esports Observer in its portfolio.)

“Latin America continues to be one of the world’s fastest-growing esports hubs. By partnering with Isurus, we will further strengthen our esports knowledge and market estimates for the region” recently appointed Newzoo Market Lead for Esports, Hugo Tristão told TEO. “As one of Latin America’s first esports organizations, Isurus had the opportunity to evolve together with the market. Naturally, this valuable experience will bolster our understanding of the region’s unique esports dynamics.’’

Founded in 2011 as an esports organization in Argentina, Isurus is a business group. It is currently divided into two groups, Isurus Gaming and Isurus Studio, which invests in music, audiovisual productions, and events, with operations in Argentina, Chile, Peru, Mexico, and Brazil. The organization announced its entry into the North American market in November 2020.

Esports Leaugues in China Agree on Anti-Match Fixing Convention

Led by Tencent Esports, four of China’s top franchised leagues, League of Legends Pro League (LPL), King Pro League (KPL), Peace Elite League (PEL), and CrossFire Pro League (CFPL), have signed “Tencent Esports Anti-Match-Fixing Convention,” as well as other nine Tencent’s esports competitions, including Call of Duty: Mobile Major, Clash Royale Pro League, and QQ Speed S League, among others.

Tencent Esports has developed a “Blacklist Database” for the convention. If players or staff are involved in match-fixing, they will not be allowed to participate in all Tencent-related esports competitions.

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