A Recent Esports Summit Is Trying To Form A Plan For The Future Of Esports

Mars Hou, vice president of Tencent Games and general manager of Tencent Esports, recently presented a speech entitled, “Drawing an all-field blueprint for esports”.


Wu announced Tencent Esports’ new business and commercial plan – “partnering with all-flanking market leaders. A part of this plan is an esports hotel (tourist economy), internet cafe (entertainment economy), esports coffee bar (food and restaurant), and esports home products. Tim Hortons signed a partnership deal with Tencent Esports during the esports coffee bar segment of last year’s summit.

Hu announced Friday that the two companies will stay in the partnership and build more coffee shops in Chinese cities, as well as a co-branded flagship store in Shenzhen, across the street from Tencent Holdings. Tim Hortons China CEO, Yongchen Lu, said at the summit that customers can not only watch esports competitions at the flagship store but can also take part in them.

A new partnership between Tencent ESports and Shanghai luxury hotel group Shangri-La and Swedish home furnishings company IKEA will bring co-branded products such as gaming chairs, storage walls, and desks to the home gaming environment. The first co-branded hotel rooms will open in 13 Shangri-La hotels in five Chinese cities: Beijing, Shanghai, Xi’an, Chengdu, and Haikou, according to Pancy Xu, vice president of sales and marketing at Shangri-La.

According to a representative from Shangri-La on the “esports hotel event” booth, the hotel announced it has released five esports rooms with a price of 1,588 RMB ($246 USD) per day. Aside from the main stage, all four companies had their own booths.

In addition, Hou said Tencent Esports became a part of the Institute of Electrical and Electronics Engineering (IEEE), the world’s largest electric and electronic association. The two will develop standard drafts for “Esports Broadcasting,” and “Esports Fairness.

“It is obvious that eSports are rapidly evolving… but a sport played in a virtual distributed environment presents unique technical challenges,” Robby Robson, chair of IEEE computer society standards activity board standards committee, addressed the importance of standards in technolo.gy in eSports.. This includes internet latency and connectivity, eliminating digital cheating using what might be called performance-enhancing software, creating an engaging spectator experience in a purely online environment, and creating policies that protect young esports athletes and the environment. Standards come into play here

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