Game Bits: The Latest in Esports

Krafton Gets A New VP

Krafton, Inc. has appointed Mike Silbowitz as its new vice president and head of publishing for the Americas. In his new role, Silbowitz will help shape the company’s marketing efforts across the Americas.

Silbowitz has worked in leading roles in the game industry since 2009. He was the head of marketing, Americas at World of Tanks maker Wargaming before joining Krafton.

FURIA Gets A New Sponsor

FURIA has signed the bank Santander as its newest sponsor. The agreement is valid for 12 months and will see the bank’s logo on all of FURIA’s team jerseys, social media productions, overlays in live streams on Twitch, and other marketing actions yet to be announced. This is Santander’s second move into Brazilian esports after signing with the Brazilian League of Free Fire in February.

Santander now joins Red Bull, PokerStars, Nike, HyperX, Twitch, Betway, as well as the recently renewed monitor company AOC as FURIA sponsors.

With FURIA entering a new sponsorship cycle, signing new deals and dropping others, the organization’s co-founder André Akkari revealed to The Esports Observer: “The growth of FURIA has been explosive and it continues to grow with a higher impact every month.” A good equalization of such growth, the desire of brands to enter this market, and how they compare to traditional sports is required. In the pursuit of a healthy balance, we have reduced the number of brands we are connected with in order to grant more powerful deliveries.”

According to Akkari, the organization does not anticipate signing any new sponsorship deals for the 2019 season, and only two new sponsors who are currently in negotiations might be announced in the coming months.

BLAST Partners With NFT company Bondly

Tournament organizer BLAST has partnered with non-fungible token (NFT) company Bondly to create NFTs related to its BLAST Premier global Counter-Strike: Global Offensive tournament series. New NFTs will be available for $18 USD starting June 15, 2021. Users can sign up for the purchase of these digital items through June 14.

CS:GO NFTs feature chickens, the unofficial mascot of the CS:GO community, and come in two variants: team red and team blue, with three different customizable options for each team.

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