Dan Ayoub Joins Certain Affinity’s Canadian Studio

Dan Ayoub has joined Certain Affinity, a game developer with Canadian operations.
Ayoun will become general manager and vice president of this company’s Canadian studio. It had started this studio in 2019.
His most recent position was general manager of education at Microsoft. Before working at Microsoft, he was the former external studio head at 343 Industries and has also worked for Electronic Arts, Ubisoft, and Disney.
Max Hoberman, the CEO and founder of Certain Affinity, has worked with Ayoub for many years as he was their main contact at 343 Industries. Hoberman respects Ayoub very much due to their collaborations on the Halo franchise. His company has always been impressed with his enthusiasm for gaming and his great leadership skills.
Certain Affinity is working on multiple projects that include an unannounced original OP. In the past, this gaming studio has helped develop franchises like Left 4 Dead, Doom, Call of Duty, and Halo.

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